Brand Generation

The Branding of creative concepts, product, and services form an important consideration in communicating and promoting creative outcomes. An in-depth analysis of a chosen market and the commercial viability of your proposal will support an informed approach to a given brief or client. Generating such a rationale promotes good practice invalidating a desired direction and design.

 As communication student, I have been asked to identify and diagnose the appropriate development required to create a fashion or lifestyle brand of my choice, considering the ethos, identity, social, retail, marketing, and promotion channels. This has allowed me to reflect the working practice within the creative industries and required me to negotiate, delegate, and collaborate to achieve my final outcomes.